Sunday, April 3, 2011

NAB 2011 Coming Soon to Las Vegas

It's that time of year once again, when industry vendors, filmmakers, photographers, hobbyists, and electronic toy lovers come together to ogle the newest shiniest concepts in the world of broadcast and cinema. I'm talking about the National Association of Broadcasters convention in Las Vegas, which starts April 9th and continues on till the 14th at the Las Vegas Convention Center. The past year has seen many exciting releases in the cinema realm including new electronic viewfinders for DSLRs like the Cineroid and upcoming Zacuto EVF. Also Panasonic gave us the 4/3 sensor AF100 as well as Sony releasing the S35mm F3. Both cameras stepped up the game below the $20,000 price point with their large sensors, interchangeable mounts, and true video functionality. Yes, it has been an exciting year since the 2010 convention, but what will we see for 2011?

Well, Sony has already started sharing footage of their new NXCam boasting a S35mm sensor like its F3 big brother, and from initial specs and pricing, this camera will surely give the Af100 some real competition. On the Red front, we can expect to see big things this year. It's been about 3 years since Red One came on the scene and changed the way we look at digital cinema cameras, and this year promises to do it again with their new Epic 5K camera. The Epic comes in at only 5 pounds and is described as if holding a Hasselblad 120mm. On top of form factor improvements the Epic is spec'd at 5K resolution, includes ~18 stops of latitude, thanks to built in HDRx, and new Canon EF support with a touch-to-focus 5" LCD. Yep, if you want in, you can place your deposit starting the week of NAB; the selling price for the Epic brain is $28,000.

Regardless of what happens this year, and what major surprises are introduced for us filmmakers to snatch up, Brumar Films will be present covering the event with daily video, photo, and written updates. Be sure to check back to this blog throughout the week to see all the goodies. Also check out our Twitter feed for additional bits via @BrumarFilms or find us on Facebook. And to my colleagues attending, I'll see you in Vegas.

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